Email Marketing Manager Job Description

About the Email Marketing Manager Position

Our team is seeking an experienced Email Marketing Manager to join us as our newest marketing professional. While working as an Email Marketing Manager, you’ll be responsible for developing our email marketing strategy and driving engagement with our audience.

To succeed as an Email Marketing Manager, you’ll need to be both creative and analytical with excellent communication skills. 

Email Marketing Manager Responsibilities

• Create and implement an email marketing strategy that includes automation and personalization
• Compile email lists to ensure all potential audience members are being reached
• Brainstorm and draft emails that are engaging, visually appealing and on-brand, and optimized for delivery and high open rates
• Analyze email marketing campaign performance, monitoring various metrics such as the open rate and subscription rate
• Work to improve email performance, conducting tests to optimize conversion rates
• Work closely with other marketing team members to ensure email campaigns align with overall marketing strategies and goals
• Create sales reports based on data from email marketing campaigns, presenting to management as needed
• Stay up-to-date on industry trends and software related to email marketing

Email Marketing Manager Requirements

• [2+] years experience as an Email Marketing Manager or in a similar role
• BA/BS in marketing, communications, business, or related field
• Proficiency using marketing automation software and content management software
• Excellent written and verbal communication skills
• Strong organizational and multitasking skills while working in a fast-paced environment
• Must have an understanding of marketing analytics and metrics
• Must be a team player with great interpersonal skills