Marketing Specialist

Marketing Specialist interview questions

Marketing Specialists use market research to figure out what drives consumer behavior and create awesome marketing campaigns.

High-quality candidates are passionate and innovative data-heads with a marketing background. They understand what makes a great marketing initiative and are able to keep track of key metrics (think: conversion rates, traffic and campaign results). 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

• What are your top marketing metrics to track? How do you organize and parse the data?
• What are the biggest challenges facing our industry over the next five years?
• What statistical analysis software have you used?
• Describe the product positioning process.
• What metrics would you use to figure out whether a campaign was successful? How would you use those findings to inform your next campaign?

Behavioral interview questions

• Which is your favorite: creating a report or giving a presentation to explain marketing results? 
• Tell us about your marketing campaign highlight. How did you work with others on that campaign?
• Have you ever worked on a project that failed? What would you do differently?
• How do you share poor campaign results with a manager or client?

Problem solving interview questions

• How would you help us increase our market share?
• What methods should we use to attract our target audience: emails, social media or radio ads?
• How do you gather customer feedback?
• How would you promote a product launch online?