Assistant Brand Manager

Assistant Brand Manager interview questions

Your next team player has a marketing degree and knows their way around product pricing, packaging, distribution and positioning. They’re analytical and creative with excellent teamwork and time-management skills. 

Top tips: 

• Look for the numbers: Candidates should be able to conduct competitive research and produce detailed reports on historical data and metrics (think: conversion rates, impressions of online ads and results of promotional campaigns).
• Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

• What metrics are super important for this role? How would you track them?
• What makes us stand out from our competition?
• What makes or breaks a brand online?
• How can poor social media activity damage brand reputation?

Behavioral interview questions

• What’s the best advertising campaign you’ve ever seen? What was so great about it and how could you improve it?
• What’s the most successful idea you’ve implemented to reach more customers?
• What’s the most challenging project you’ve ever worked on? How would you do things differently now?
• Have you ever failed to meet tight deadlines? What happened?

Problem solving interview questions

• What marketing techniques would you use to reach a specific audience?
• Which brand do you think has an awesome marketing strategy? Why and how would you increase its engagement?
• Do brands always need advertising? Why?
• How would you increase our brand awareness at an industry conference event?
• How would you prepare a benchmark analysis?