Marketing Director

Marketing Director interview questions

Your dream candidate has solid project management experience and knowledge of paid advertising campaigns, promotional events hosting and, of course, industry trends. They’re innovative strategic-thinkers who always have ultimate business goals in mind. 

Top tips: 

• Set an assignment: To find your perfect candidate, test candidate  digital tools knowledge (think: Google Analytics and CRMs).
• Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.
  

Role-specific interview questions

• Who are our biggest competitors? 
• Who is our audience and how would you increase our customer base?
• What’s your favorite marketing tech?
• Which SEO practices are best to optimize online content?
• What are your top metrics to count? How and when do you share results with your team?
• How do you evaluate team performance?
• How do you prepare your department’s budget?

Behavioral interview questions

• Describe a cross-team project you’ve worked on. How did you delegate and get it done to a high-quality on time.
• Describe a Google AdWord campaign you worked on. What were the results?
• How do you deal with inter-team conflicts?
• How do you keep up-to-date with current marketing tech and trends?
• Have any of your marketing campaigns failed? What would you do differently?

Problem solving interview questions

• How would you choose who to invite to a product launch?
• How would you train an entry-level marketer?Which products/events would you use mobile marketing campaigns for?
• Would you drop social media if it didn’t bring in new customers?
• Which metrics would you use to measure newsletter success?
• How would you coordinate a promotional stand at a conference which takes place in one week?