Social Media Analyst

Social Media Analyst Interview Questions

High-quality candidates are qualified (think: marketing degree and/or digital technology certifications) and experienced in Google Analytics and social media management tools. They’ll be proactive strategists with a thorough understanding of online marketing trends and audience needs. 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

• How do you find out Facebook follower demographics and why?
• How do you measure user engagement for quick-turnover content like Snapchat or Instagram Stories?
• What are your everyday metrics to monitor? 
• What scheduling tools do you use?
• What are the best SEO practices to boost web traffic?
• What are your top keyword research tools?

Behavioral interview questions

• Describe a social media campaign you ran from beginning to end. What were your results?
• Describe a time you had to explain social media metrics to non-technical executives. What were your challenges?
• How do you keep up-to-date with current tools and trends?
• Have you joined any Facebook or LinkedIn groups to connect with industry pros? Who are your favorite social media experts?
• What’s the best social media campaign you’ve ever seen? Why was it successful?
• Have you ever had to persuade an unconvinced colleague about a new social media strategy? What happened?

Problem solving interview questions

• How would you learn about our current social media strategy?
• How would you A/B-test our social media post timings?
• How would you measure the success of a live event broadcast? 
• What metrics would show a social media campaign failed?
• Which networks would you use to advertise a product launch, and which would you avoid?