Social Media Coordinator Job Description

The Social Media Coordinator Job Description is a comprehensive list of typical job duties and expectations. It covers the most basic and essential functions that a Social Media Coordinator will be responsible for once hired, as well as the experience or skills they’ll need to excel in this position.

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About the Social Media Coordinator Position

Our team is seeking a dedicated and creative Social Media Coordinator to join our team of marketing professionals! As a Social Media Coordinator, you’ll be responsible for creating and implementing a strategy to increase our presence to online audiences while also improving marketing and sales numbers.

Social Media Coordinator Responsibilities

Develop and implement a social media strategy that aligns with current marketing guidelines
Determine what social media KPIs are important for said strategy
Create compelling social media content in various programs, such as InDesign and Canva
Work alongside other marketing team members, such as editors and designers, to make sure content is appealing to potential audiences
Post content at regular intervals, making use of social media management software as needed
Monitor social media content, answering questions and responding to other comments
Keep up with social media trends that the company could potentially participate in to increase viewership
Monitor user engagement and make adjustments as needed
Research ways to increase social media interaction
Hire and train other social media team members as needed

Social Media Coordinator Requirements

[2+] years experience as a Social Media Coordinator or in a similar role
BA/BS in marketing, communications, business, or related field
Strong knowledge of various social media platforms, including Facebook, Instagram, X, LinkedIn, Pinterest, and others
Experience with social media management software, such as HootSuite and Buffer
Experience working with SEO, web traffic metrics, and audience and buyer personas
Understanding of social media KPIs
Working knowledge of web design and web publishing
Superb written and verbal communication skills
Excellent organizational and time management skills
Must be a team player

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Frequently Asked Questions

What makes a good Social Media Coordinator?

A good Social Media Coordinator isn’t just knowledgeable of various social media platforms, although that’s a great start! Social Media Coordinators must have excellent communication skills, as they tell stories through words, pictures, videos, and more. Strong planning and organizational skills are also a must.

Who does a Social Media Coordinator report to?

A Social Media Coordinator typically reports to a marketing manager, a communications manager, or a social media manager, depending on the size of the company.