Digital Marketing Director Job Description

About the Digital Marketing Director position

We are looking for a qualified Digital marketing director to take the lead in developing successful٫ long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately٫ you are the driving force behind all digital marketing efforts to achieve our business objectives.

Digital Marketing Director responsibilities are:

• Build the digital marketing roadmap of our business
• Manage all digital marketing channels (e.g. website٫ blogs٫ emails and social media) to ensure brand consistency
• Measure ROI and KPIs
• Prepare budget as a result of ROI and KPIs.
• Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction
• Oversee social media accounts across platforms
• Manage and improve online content٫ taking Google Analytics and SEO into account
• Proactively forecast sales performance trends in the interest of increasing our market segment.
• Liaise with Product٫ Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to help us remain unique
• Stay up-to-date with digital technology trends٫ developments٫ and changes

Digital Marketing Director requirements are:

• Proven work experience as a Digital marketing director
• Demonstrable experience in the design and implementation of successful digital marketing campaign(s)
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online best practices as well as marketing tools.
• Hands on experience with SEO/SEM٫ Google Analytics and CRM software
• Familiarity or proficiency with web design and tenets thereof
• Outstanding analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing٫ Digital technologies or relevant field