PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager interview questions

High-quality PPC Managers will be experienced, qualified (think: marketing degrees and certifications in Digital Media/SEO/SEM/AdWords) and will have a thorough understanding of analytics tools.

Top tips: 

• Assess past projects: Ask candidates to describe past projects and look out for those who mention specific tools and techniques, and use numbers to demonstrate their results. 
• Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.
  

Role-specific interview questions

• What are your favorite analytics tools?
• What is Google AdWords quality score?
• How and why would you calculate click-through rate (CTR)?
• How do you choose which terms to bid on?
• How do you detect click fraud?

Behavioral interview questions

• What’s been your PPC campaign highlight so far? 
• Describe your most effective social media campaign. What made it stand out?
• How have you used Conversion Rate Optimization (CRO) techniques to improve campaign performance?
• Tell us about a time you worked on a tight-budget team campaign.
• How do you stay up-to-date with current SEM/SEO trends?

Problem solving interview questions

• What campaigns would you prioritize if we had to halve our budget?
• How would you use metrics to find out if an online campaign failed?
• What SEO techniques would you use to boost conversion rates?
• What are the top features to use for an effective PPC landing page? 
• How would you analyze a significant drop in weekly rankings?