Digital Marketing Manager

Your ideal Marketing Manager will be a team-player with a deep understanding of current marketing tech and strategies. They’ll be organized, resourceful, creative leaders with great project management and interpersonal skills, plus they’ll be metrics-driven with exceptional communication skills. Look out for candidates who understand your product and company goals. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Digital Marketing Manager interview questions

• What does an awesome brand voice and visual identity mean to you?
• What’s been your most successful campaign? What made it so effective?
• What metrics do you use to figure out if a campaign has failed?
• What does a conversion funnel look like?
• How do customers impact brand-building?
• How do you get the most useful customer feedback?
• What organization tech do you use?
• What editorial calendar experience do you have?
• What is the relationship between SEO and content marketing?
• What are the most common SEO mistakes?
• What is your copy-editing approach?
• How would you give constructive feedback to a colleague?
• Have you ever made an unpopular decision? What happened?
• How do you handle negative brand feedback?
• What are the best and worst things about our brand?
• What are the top social media channels for your brand? 
• What’s your marketing automation experience?
• How does paid advertising fit in to your overall strategy?
• What’s your co-marketing campaigns experience?
• Why’s thought leadership important?
• Tell us about a time you created a campaign on a tight budget.
• How do you structure a marketing budget?